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Google IoT vs Telco IoT

  • 1.  Google IoT vs Telco IoT

    Posted Jun 26, 2017 09:06
    Hi,

    I have a question to this community, it seems Google and many application developers are doing IoT software using the standard protocols (Bluetooth, WiFi, IPV4, others) without dependency of a specific mobile provider nor additional network infrastructure.

    Under this scenario it is possible telecom business changes their image from Value Added services to commodity services. How can survive a mobile provider in this environment where there are new challengers in the market out of their control?


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    Marco Garfias
    Product Manager
    Salamanca Solutions International
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  • 2.  RE: Google IoT vs Telco IoT

    Posted Jun 27, 2017 02:42
    I am interested in knowing if you have spec's on Googles IoT.

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    Aaron Spiteri
    iiNet Limited
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  • 3.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jun 27, 2017 03:45
    Hi,

    In my opinion the answer is very simple: adapt to the new reality and follow the new rules of the game.

    Telcos are used to have control over the value change, but this is no longer possible. Newcomers like Google are not playing by the old telco rules based on lengthy standardization processes and local (mostly marketing-based) competition. They follow the Internet rules. These new rules are based on in-house agile development. They do not re-sell products, they build them. And they do not talk for years inside standardization bodies to agree on heavy standards. They just act! 

    So IMHO telcos have two options: either they play by the new rules and build and provide their own solutions (to continue offering value-added services) or let others do that and accept getting a small piece of the cake by being a bit pipe.



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    Cheers,
    Humberto Castejon
    Telenor Research
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  • 4.  RE: Google IoT vs Telco IoT

    Posted Jun 27, 2017 06:32
    I totally agree with above answer - Get ready to adapt. With rapid deployment of SDN's (Software Defined Networks) and other software oriented technologies Teleco's role might simply reduce to infrastructure service provider.  To support to diverse protocols and heterogeneous device data interfaces, most of the IoT platforms - if not all- are resorting software based solutions.  So only way to over come is to innovate and find new terrains to continue as a Value Added Service provider than Commodity service.

    Telco's can consider converging the power of API Economy and customized CX for better service. One good example is the product - IoTGlue- from Torry Harris Business Solutions. They demonstrated this product in Mobile World Congress and got huge positive response, which is actually doing the same mentioned above.

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    Shine Ravindra
    Torry Harris Business Solutions Pvt Ltd
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  • 5.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jun 27, 2017 06:50
    Humberto hit the nail on the head.  Google, Apple, et al start with the customer.  What do customers want?  What would they like?  What would thrill them if it were available?  Then they work backwards to design, develop and market a product that meets those requirements.  And if they do their jobs well, they know enough people will beat a path to their door to make it a success.

    Telcos come at it the complete opposite.  They start with a product they know they can design and build, then they figure out how to market it to a target audience all underpinned with control - the need to keep a tight rein on things.  Nowhere is this clearer than in the Smart Home area.

    Most Telcos have a Smart Home offering.  However, most of them have very limited offerings.  Want home security - they only offer 1 brand of equipment.  Want a smart thermostat?  You might have a choice of 2 different models.  Same for cameras, door locks, lighting, etc.   And in some cases, the Telco insists on installing things themselves.

    Contrast that to what one can get from Amazon, Samsung and others who all make products and platforms that connect with and work with an ever growing list of things from other makers.  And all can be self installed and managed from 1 or more apps.  And this is just 1 minor example.

    If Telcos made cars - they would still be market testing cup holders.

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    Jim Warner
    Westport Group
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  • 6.  RE: Google IoT vs Telco IoT

    Posted Jun 27, 2017 07:35
    And... dont forget that next to googles and apples there are also energy grid operators etc.. that want to play in the IoT market. although they are even slower that traditional telcos, and would (if they would produce cars)  still be defining cupholder requirements (thanks Jim), they have an number of interesting services for the user. to be more precise, they have thought about  "potential" services, that they mostly cannot offer consistently right now..  telcos have a lot to offer to grid operators, because they have a lot in common. googles and apples do not have a lot of experiences with dirty boots in the mud...while they WILL be great in organising/orchestrating the overall scheme of things, and will be hard to beat in "owning" the customer, they will not bring the pizza. Yes, telcos will be more like commodity providers AS WELL . but you dont need to stop there...

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    Anton Van der Burgt
    Xelas energy software
    www.xelasenergy.com
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  • 7.  RE: Google IoT vs Telco IoT

    Posted Jun 27, 2017 11:20
    Hi to all,

    Thanks to all for share your ideas.

    I'm thinking aloud and what do you think if mobile operators offer premium services over existing products?

    The current currency (and for now) are MB, I saw in my country a free Facebook offer but so limited that no one uses it.

    Also, mobile operators are not apps developers, then it makes sense they do partnerships to have a differentiation over the same products/services that exists in the internet market.

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    Marco Garfias
    Salamanca Solutions International
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  • 8.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jul 26, 2017 06:50
    ​The IOT/IOE echo system broadly comprises edge device/gateways, connectivity, IOT Platform, analytics and application providers
    It requires integration across these players to stitch and realize the value.

    Among these, CSPs have been the connectivity providers.
    Also CSPs, 
         have been traditionally collaborating with OEMs, VAS providers for network function and services.
         Have established structures to handle sales, field deployment/service apart from the means to measure and bill service - all for the large    volumes of customers scattered geographically, typically country/state.
         Established relationships with customers/enterprises over the years

    Considering these, CSPs are well placed to take distinct advantage over other players in the echo system to move up the value chain and play integrators, thus offering IOT as a service to customers.

    However, this requires certain fundamental learning/unlearning from CSPs:
    • Readiness and willingness to move up the value chain
    • Change in organization mindset through management to the field/service personnel, to accept and differentiate this as different from telecom way of business
    • Agility unlike the days when CSPs determined and controlled the product launches over months
    • Identifying and finalizing partnerships with vendors/players in this chain in this evolving stream, and making the processes to onboard/off board partnerships simpler   
    • Launch IOT services that are reasonably cooked and ensure basic function, and not wait for the perfection, quickly learn from the field feedback.
    • Acceptance that the revenue streams in near term will be at pittance compared to existing connectivity portfolio, with the realization and understanding of its future potential

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    Jagan Kalva
    Tata Consultancy Services
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  • 9.  RE: Google IoT vs Telco IoT

    Posted Jul 27, 2017 02:02
    Have a look at Eclipse IOT.  It is an ecosystem of companies and individuals that are working together to establish an Internet of Things based on open technologies.

    It certainly is quite an advanced solution and out of all the solutions being promoted by everyone it makes the one which makes the most sence to me for both consumers and companies such as CSPs. I am interested in anyone else's thoughts and opinions on it as a iot/ioe eco-system 





  • 10.  RE: Google IoT vs Telco IoT

    Posted Sep 20, 2017 01:21
    Spot On Jagan

    Telcos with B2B operations have sales, relationships and understanding of a lot of customer problems. Their customers often come to them first with their problems including IOTesque needs and ask operators to solve them.

    A transformation for telcos should work towards creating solutions to distribute IOT services. Next the move towards using NFV/SDN and cloud services to integrate connectivity with device and cloud orchestration. This can happen over time. Whats imminent is to create a way to solve problems now with solutions that are available now.

    Great list of things there, Jagan.


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    Ehtisham Rao
    CEO, Servup
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  • 11.  RE: Google IoT vs Telco IoT

    Posted Jun 28, 2017 01:46
    In my view Google, Facebook, Linkedin, etc has an edge over others being a player over the internet with huge customer data and connected devices. Google has already started competing with the Telcos directly with their 'Project FI' where they are leveraging the unused 4G/ LTE bandwidth of the telcos to offer basic services to the consumers with unlimited calls and data. With this comes their reach to data and devices where they can turnout to be a leading provider in no time.

    Currently more developer exist on google platform than anybody else in the industry, and that is their USP. So with the combination Google Telco (Project FI), Google Data and analytics and developer world can bring in real sense to the IOT. The IOT journey so far is very conventional, we are yet to see innovation.

    Probably with Google and the other social giant we may see a paradigm shift in this area.

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    Sabyasachi Ghosh
    IBM Corporation
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  • 12.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jun 28, 2017 03:49
    Many IT providers have started venturing into many aspects of communication technology except the fat-communication channels. For example Google, AWS, MS have also invested these area through M&A. It is high time for Telcos to speed up on 5G specification and adoption. Otherwise, each of these big players (non-telco) are going to come-up with some alternatives (end-users want something badly). If that happens, Telcos are going to lose the Bus. Thanks and regards.

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    Sudipta Ghosh,
    Head-Intellectual Property Management
    Wipro Technologies
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  • 13.  RE: Google IoT vs Telco IoT

    Posted Jun 29, 2017 19:56
    This is certainly a question many are asking and many are looking for answers to. There's some interesting research going on around this at the moment too.

    For example, ABI Research found 55 percent of implementer respondents only look to telcos for connectivity; but just 13 percent expect them to create ecosystems for IoT. ABI goes on to warn that the survey results show that telcos cannot, and should not, compete with web-scale companies for cloud computing services. 

    Meanwhile, Analysys Mason goes on to say that for the telecoms industry to truly become big IoT players, they need to get more revenue from it, and more than connectivity alone can generate - bold investment and fostering partnerships (amongst others) can help to spur this along.

    You might be interested in reading the following two articles which go into the findings in more details:

    Stake your claim telcos: Reaping those IoT returns

    Ecosystems: Telcos can't? Yes, we can.





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    Arti Mehta
    Editor
    TM Forum
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  • 14.  RE: Google IoT vs Telco IoT

    Posted Jul 19, 2017 02:16
    Good Morning,

    Telco's can only provide the ecosystem to enable the IOT or provide the better internet service to the customers for IOT.

    Is there any way, that telecom operator can enter into IOT and dominate others?

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    Anbuselvan Thangaraj
    Tata Consultancy Services
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  • 15.  RE: Google IoT vs Telco IoT

    Posted Jul 20, 2017 09:30
    The answer lies in collaboration. A diverse range of people have to address these issues together, from the communications industry, through every associated digital ecosystem associated with IoE.= (read more: IoE: Tackling the trillions-of-dollars opportunity).


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    Arti Mehta
    Editor, InformTM Forum
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  • 16.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jul 21, 2017 09:53
    IoT can not be a service but the end offered by diverse players, Telcos should act as the highway or gas stations provider, thus in the end happen to be that the IoT world is just the current internet market with consumers, stores and the wide web path offered by ISPs and Telcos. At least that Telcos could implement something like Amazon's button,
    But wait, AWS report best income to Amazon that its retail business.

    Sent from my iPhone

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  • 17.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jul 24, 2017 15:21
    From Microsoft's perspective, we're delivering an IoT "platform" (branded Azure IoT Suite) which operators can leverage to build highly scalable IoT offerings for core scenarios such as predictive maintenance, connected car/home, etc.  Microsoft relies on operator partners to provide the connectivity, vertical application(s), and BSS, while Microsoft provides the platform and cloud services that enable rapid time-to-market, scalability, etc.  In practice, it provides the operator much more than just connectivity (thus bigger revenues) without heavy capex investments on platform.  We're working with AT&T, DTAG, Tele2, Sigfox, and many other providers already.

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    Rick Lievano
    Microsoft Corporation
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  • 18.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jul 25, 2017 05:29
    Yello,

    Please can we discuss how the partnership can be extended to MTN Group?  

    We have invested on a Group IOT platform that works across 22 Operations globally, we are sourcing partners to on-board related services.

    Please reach out on:

    adedamola.ibironke@mtn.com

    Will be great to have the Azure IOT integrated.

    Cheers,

    Damola

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    Adedamola Ibironke
    MTN Nigeria
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  • 19.  RE: Google IoT vs Telco IoT

    TM Forum Member
    Posted Jul 25, 2017 12:03
    Telcos role is clearly cut out as enablers. They offer the infrastructure for devices to communicate as its their core business. And with pre-existing tie ups in terms of roaming agreements across the globe, they can make sure the service offering is indeed seem-less. For example, an auto maker in Germany shouldn't have to worry about their cars' IOT support irrespective of cars being exported anywhere across the globe.
    The IoT solution offerings however would be dominated by specialized players who have already an early mover advantage in this space as well as startups coming up with innovations in this rather new space.

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    Neeraj Kumar
    Zenith System Solutions, Inc.
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