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TMF Open API to support integration between analytics platform and an application

  • 1.  TMF Open API to support integration between analytics platform and an application

    Posted Dec 04, 2020 04:38

    Hi All,

    Currently we have TMF680 Recommendation API, which is being leveraged for integration between analytics platform and an application for implementing recommendation capability in the e-2-e solution.

     

    Also we have requirement to support Customer 360 and few of the insights will be requested from analytics platform – for example like segmentation, churn, loyalty, CLTV, etc

     

    Looks like there are currently no TMF Open APIs available to establish a standardized integration between analytics platform and an application for supporting Customer 360

     

    Are there any plan for having an TMF Open API to support integration between analytics platform and an application for example capabilities like segmentation, churn, loyalty, CLTV, etc

     

     

     

    Thanks,

    Javed

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    Syed Javed
    Oracle Corporation
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  • 2.  RE: TMF Open API to support integration between analytics platform and an application

    Posted Dec 11, 2020 10:35
    Hi All,

    I am thinking about creating a new entity "CustomerProfile" resource and leverage it to manage customer insights – for example like segmentation, churn, loyalty, CLTV, etc.


    from SID:
    1 - A PartyProfile forms the bridge between PartyRoles or a Parties and a PartyProfileType. The PartyProfile provides a means to keep a record of what PartyProfileTypes were a match at a particular point in time.
    2 - A PartyProfileType defines the characteristics used to group Parties that typify MarketSegments and for the formulation and targeting of MarketingCampaigns.

    we want to extend PartyProfile  and create CustomerProfile to support various customer insights


    please share any thoughts or suggestions.


    thanks
    javed

    ------------------------------
    Syed Javed
    Oracle Corporation
    ------------------------------