TM Forum Community

Questions about DMM contents

  • 1.  Questions about DMM contents

    TM Forum Member
    Posted Nov 23, 2020 23:34
    ​Let me repost this to TM Forum Community.

    I am trying to understand DMM, however, some of the questions are difficult to imagine situations for us. It may mean I am not enough matured yet in those areas, but could you please show me examples for the 3 items below?
     - 1.1.1 The customer experience is personalized based on collected customer insights and context.
       -> What is "insights and context"? Is this purchase history for instance?
     - 1.1.5 The organization makes it enjoyable for the customer to fulfil their needs
       -> What does "enjoyable" mean? It's not that the UI is easy to understand for customers?
     - 1.1.8 Social engagement with and between customers is enabled to encourage brand loyalty.
       -> What is "social engagement"? How is it different from social ties?

    Thank you in advance,​

    ------------------------------
    Yuki Nakata
    NTT Group
    ------------------------------
    #DigitalTransformationMaturity
    #CustomerExperience​​
    #DigitalTransformationMaturity

    ------------------------------
    Yuki Nakata
    NTT Group
    ------------------------------
    Action Week 2021