The EU VAT Directive was modified by an implementation regulation which contains the standard definition of e-services. This characterises e-services based on the following criteria for a supply for a fee / subscription:
I like to see the Solution as the right answer to a customer's need and the result of providing a Product & a Service.
Greetings team, with great respect to all points of view I want to share with you what our teacher and mentor John Reilly spoke to me a few years ago on the occasion of a training to be TMForum instructors.
"The product, it's a marketing concept", used to be placed in a place with no particular price to implement the provision of "potential" customers, they have specific characteristics that come from marketing specialists with the mission of creating a differentiator in the face of competition (other service providers), in such a way that it manages to captivate the customer's attention and manages to consciously or unconsciously associate in the market psych and go to the sales channels of the company that aim to position themselves as dominant in the market.
In other words, the product is to compete. In this sense, one can observe for example that in one company the Product is called @Acelera and in the other @ABA and under both underlies a telecommunications service such as broadband Internet. Other perspectives were presented until much less is done in Latin America, telecommunications companies were monopoly and in those cases it could be observed that what we call product and feed services calls in the same way and that from there comes the confusion since in that scenario competition does not exist. Everything is clarified in the definition made in the SID of the EBA Product. Another example that you can use to differentiate the Product are so-called "Combos",where you can observe several services underlying under a name that you are commercially generic as "Tripple Play Ya" and below is offered internet, voice and television service, who have their detailed service specifications.
Also the Master really told me, observes who captures the information of what the customer requires, that is done in a Customer Order, usually generated as an order in the application that can be a CRM, after converting that order into the detailed specifications of the services is one of those who make the process of Creation Service Order. It is from there that it is known that different plaforms will be sent service activation configuration commands or even lower the installation of a resource in red or client premises for example.
In conclusion. The product is a specification that meets marketing attributes, The Service is a specification that complies with engineering attributes.