Hi Everyone,

I am new to this community and very excited to share and learn with you all. I work for Verizon and in my role I am tasked with measuring and monitoring the quality of our digital properties on desktop, mobile, tablet and mobile app. I am trying to get a sense of what KPI's other organizations use to measure quality of releases and digital initiatives. We look at our orders, conversion rate, market share, sales mix with other parts of our organization, Digital Interactive Score (similar to NPS), click through, all of the normal. I'm looking to narrow in on things like # of defects per release, velocity of "clean" releases, etc.​
#DigitalEcosystems
#DigitalTransformationMaturity
#TMForumGeneral

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Scott Garrison
Verizon Communications
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A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. This is an important part of Digital marketing where we can measure the achievement of their organization in various field.

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CETPA Infotech
CETPA INFOTECH
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Scott, I would suggest the whole exercise of KPIs to be lifted to value generation. It is a known fact that a company's valuation has shifted from tangible assets to intangible assets, such as:

• Intellectual properties
• B2B rights
• Brand
• Hard intangibles (sits on balance sheet e.g. Goodwill)
• data
• Non-revenue rights (e.g. non-competitive agreements)
• Relationships
• Public right

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Cato Rasmussen
Independent
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Hi Scott,
I think it changes depend on your customer approach,customer journey and  customer behavior.
I can offer you some KPI's sample.

Customer Approach : 
Total Transaction Count (target daily,montly,yearly)
Customer incident count (ticket) /defect count ratio

Customer Journey :
Application install and uninstall ratio

Customer Behavior :
Order transaction top time period
Order transaction low time period

Regards

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hasim temiz
Vodafone Group
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I am sorry, but these are traditional IT measures. These type of measurements have been used for system implementations for decades and are retrospective more than futuristic. They all come from a past perspective. 

Digital (eco-systems) is future and must be idea-driven (that is art) and less data-driven (science).

Additional comment: Customer journey will change in the digital world!

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Cato Rasmussen
Independent
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Original Message:
Sent: Feb 25, 2020 02:36
From: hasim temiz
Subject: Digital Quality KPI's

Hi Scott,
I think it changes depend on your customer approach,customer journey and  customer behavior.
I can offer you some KPI's sample.

Customer Approach :
Total Transaction Count (target daily,montly,yearly)
Customer incident count (ticket) /defect count ratio

Customer Journey :
Application install and uninstall ratio

Customer Behavior :
Order transaction top time period
Order transaction low time period

Regards

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hasim temiz
Vodafone Group
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Hi Scott..
Nice to meet you !
Have you studied the following books?

Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books) (English Edition)

https://www.amazon.es/Balanced-Scorecard-Success-Kaplan-Norton-Collection-ebook/dp/B0195OPO5C

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Carlos Yesid Chinchilla Arenas
TO BE VERIFIED
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User / Customer experience related KPIs are most important measures

The other KPIs important are pertaining to business value.

Need to deep dive for each scenario

Sharad

Asiaus Systems
asiaus.systems

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Sharad Gandhi
TO BE VERIFIED
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