Open APIs

Hello Guys,

We are looking to integrate with the third party promotional vouchers system like amazon coupon code, gift card with our system. We want to give the offer to customer like Rs 200 amazon gift voucher on applying for X product. 

Should promotion platform integrate with third party promotional voucher system to get the real time voucher code ? If yes then should we keep it pre generated vouchers at our end or should we do at real time integration (API) ? Any thoughts ?

Thanks in advance.

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Ajay
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Hi,

In general, I would approach this by understanding the following:

1. Issuance

• Ownership: Who owns the voucher? Specifically, who generates the code?
• Functionality: How does the code work (e.g., single-use, multi-use with limits)?
• Distribution: How is the code provided to the customer? Typically, this might be when the customer purchases a specific product, a product bundle, or meets criteria like order value or quantity of items.
• Anonymity: Is the voucher anonymous, or is it assigned to a specific customer?
• Timing: When and how is the code issued? For example, I tried the Amazon gift card last week, and it took three hours to provision the code.

2. Redemption

• Redemption Process: How is the voucher redeemed?
• Nature of Redemption: What does the redemption offer (e.g., a percentage discount, a fixed monetary value, a tangible or intangible product)?
• Redemption Location: Where is it redeemed? Internally (for your own product) or externally (e.g., on Amazon's website)?
• Timing of Redemption: When is it redeemed (immediately or at a later date)?
• Applicable Products: What products qualify for redemption benefits (e.g., a discount on a router or free mobile accessories)?

For example, we once collaborated on a promotion with a video game console manufacturer and opted for the bucket approach. We received a batch of 10,000 codes and managed their distribution to customers based on eligibility criteria. We also paid for these codes so negociating a high volume of codes in advance was cheaper and the manufacturer was not keen on tiered pricing, so we had to commit on pre-generated codes that we managed in our CRM (on 2nd thought it could have been in OSS)

voucher is a fascinating topic!

My 2 cents.

------------------------------
Kind regards,

Matthieu Hattab
Lyse Platform

Original Message:
Sent: Nov 04, 2024 06:15
From: Ajay Saini
Subject: Support of 3rd party promotional vouchers

Hello Guys,

We are looking to integrate with the third party promotional vouchers system like amazon coupon code, gift card with our system. We want to give the offer to customer like Rs 200 amazon gift voucher on applying for X product. 

Should promotion platform integrate with third party promotional voucher system to get the real time voucher code ? If yes then should we keep it pre generated vouchers at our end or should we do at real time integration (API) ? Any thoughts ?

Thanks in advance.

------------------------------
Ajay
------------------------------

@Matthieu Hattab There's a third-party aggregator that will supply vouchers, either through an API call or with pre-generated vouchers stored on our end. Each voucher is unique to the customer and is single-use. Our promotion platform is used to deliver offers to our customers.

I'm considering that the promotion platform could call the aggregator to obtain a voucher code, which would then be sent to customers through multiple channels, such as SMS, email, or the app. Once the voucher is redeemed on the external site, the aggregator would notify our system of the redemption.

Should the promotion platform integrate with the aggregator to generate vouchers, and should it also subscribe to redemption events from the aggregator? Any thoughts?

Thanks

------------------------------
Ajay

Original Message:
Sent: Nov 04, 2024 11:05
From: Matthieu Hattab
Subject: Support of 3rd party promotional vouchers

Hi,

In general, I would approach this by understanding the following:

1. Issuance

• Ownership: Who owns the voucher? Specifically, who generates the code?
• Functionality: How does the code work (e.g., single-use, multi-use with limits)?
• Distribution: How is the code provided to the customer? Typically, this might be when the customer purchases a specific product, a product bundle, or meets criteria like order value or quantity of items.
• Anonymity: Is the voucher anonymous, or is it assigned to a specific customer?
• Timing: When and how is the code issued? For example, I tried the Amazon gift card last week, and it took three hours to provision the code.

2. Redemption

• Redemption Process: How is the voucher redeemed?
• Nature of Redemption: What does the redemption offer (e.g., a percentage discount, a fixed monetary value, a tangible or intangible product)?
• Redemption Location: Where is it redeemed? Internally (for your own product) or externally (e.g., on Amazon's website)?
• Timing of Redemption: When is it redeemed (immediately or at a later date)?
• Applicable Products: What products qualify for redemption benefits (e.g., a discount on a router or free mobile accessories)?

For example, we once collaborated on a promotion with a video game console manufacturer and opted for the bucket approach. We received a batch of 10,000 codes and managed their distribution to customers based on eligibility criteria. We also paid for these codes so negociating a high volume of codes in advance was cheaper and the manufacturer was not keen on tiered pricing, so we had to commit on pre-generated codes that we managed in our CRM (on 2nd thought it could have been in OSS)

voucher is a fascinating topic!

My 2 cents.

------------------------------
Kind regards,

Matthieu Hattab
Lyse Platform

Original Message:
Sent: Nov 04, 2024 06:15
From: Ajay Saini
Subject: Support of 3rd party promotional vouchers

Hello Guys,

We are looking to integrate with the third party promotional vouchers system like amazon coupon code, gift card with our system. We want to give the offer to customer like Rs 200 amazon gift voucher on applying for X product. 

Should promotion platform integrate with third party promotional voucher system to get the real time voucher code ? If yes then should we keep it pre generated vouchers at our end or should we do at real time integration (API) ? Any thoughts ?

Thanks in advance.

------------------------------
Ajay
------------------------------