Let me repost this to TM Forum Community.
I am trying to understand DMM, however, some of the questions are difficult to imagine situations for us. It may mean I am not enough matured yet in those areas, but could you please show me examples for the 3 items below?
- 1.1.1 The customer experience is personalized based on collected customer insights and context.
-> What is "insights and context"? Is this purchase history for instance?
- 1.1.5 The organization makes it enjoyable for the customer to fulfil their needs
-> What does "enjoyable" mean? It's not that the UI is easy to understand for customers?
- 1.1.8 Social engagement with and between customers is enabled to encourage brand loyalty.
-> What is "social engagement"? How is it different from social ties?
Thank you in advance,
------------------------------
Yuki Nakata
NTT Group
------------------------------
#DigitalTransformationMaturity
#CustomerExperience
#DigitalTransformationMaturity------------------------------
Yuki Nakata
NTT Group
------------------------------