Open APIs

 View Only
  • 1.  Customer/Party Segmentation

    Posted Sep 20, 2023 00:51

    Hi All

    Just wondering whether anyone has extended the Customer/Party Management Open APIs to support segmentation from SID as below?

    I was thinking about a simpler approach to support segments and sub-segments using something similar to the category/sub-category OpenAPI pattern.


    Dan d'Albuquerque

  • 2.  RE: Customer/Party Segmentation

    TM Forum Member
    Posted Sep 21, 2023 11:34

    Interesting topic. Just finished DTW2023 and after watching conferences about Gen AI, I am wondering if structured and stric segmentation and rules. Gen AI could be a great tool in the implementation of customer data platforms. Gen AI promises predictive customer segmentation, automated segment creation and even dynamic segmentation.

    I'm a great fan of TMF entityspec pattern but I don't know if it's flexible enough.
    PS: what's lowerUpper and lowerSize attributes?

    Gen AI 

    Kind regards,

    Matthieu Hattab
    Lyse Platform

  • 3.  RE: Customer/Party Segmentation

    Posted Sep 24, 2023 21:58
    Edited by Dan d'Albuquerque Sep 24, 2023 21:58

    Now you have me worried, I was hoping to simplify the SID segmentation pattern rather than bring in concepts such as AI cluster analysis into the model ;-) 

    From the common frameworx doc... "The SegmentSpecification attributes lowerSize and upperSize specify the targeted limits for the size of the calculated Segment".

    Not sure why a segment/cluster would have targeted limits though... perhaps it is to raise event notifications when the cluster size falls outside of these limits???

    Dan d'Albuquerque