Open APIs

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  • 1.  Marketing API & Promotion Management API

    Posted Jul 25, 2023 10:53

    Hi 

    I need to create Campaign management reference tables. Similar to Marketing Campaign ABE. I don't see a Marketing API - only a TMF671 Promotion Management API. 

    Are these similar? Can the Promotion Management API be used to store marketing campaigns?



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    Elzahn Oosthuizen
    Altron Systems Integration
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  • 2.  RE: Marketing API & Promotion Management API

    Posted Jul 25, 2023 11:48

    Hi Elzahn

    The Promotion API is about defining promotions at catalog authoring time level. The API is loosely coupled with the catalog model, using the actionEntityRef property as part of the promotion action.

    At runtime (ordering time) would be expected to execute the promotion rules as defined in this API.

    This API does not manage marketing campaigns. One might imagine that a campaign management API would refer to promotions that might be launched as part of the campaign.

    Hope it helps



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    Jonathan Goldberg
    Amdocs Management Limited
    Any opinions and statements made by me on this forum are purely personal, and do not necessarily reflect the position of the TM Forum or my employer.
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