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Enforcing accountability in media - How blockchain technology can work for media and entertainment 

Oct 31, 2018 04:31

The media and entertainment (M&E) industry stands to garner significant benefits from blockchain technology. The core attributes of blockchain’s shared ledger approach can help provide transparency, trust, efficiency, speed, security and control across the media supply chain for all points in a transaction process. This is particularly important in the delivery, consumption and payment for media content and in advertising. Moreover, blockchain can help curtail ad fraud – such as clicks made by bots, instead of humans – and copyright infringement. Those M&E companies that begin creating a blockchain solution now have the potential to get a step ahead of competitors.

To learn more about M&E executives' perspectives on blockchain, we looked at data from the IBV IBM Institute for Business Value (IBV) C-suite survey of almost 3,000 global C-suite executives from 20 industries, including 147 from M&E organizations.
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